Our Owner & Founder, Jusep had the amazing opportunity to take his son to the Paris 2024 Olympic Women’s Volleyball Finals. He had the chance to experience France’s Culture, Cuisine and hospitality and it did not disappoint.

 A Taste of Culture, Cuisine, and Community

France is more than a country—it’s a feeling, a rhythm, a lifestyle. Famed for its romantic charm, artistic heritage, and most notably, its cuisine, France has long stood as a global beacon of culture and culinary excellence. Here, food isn’t just nourishment—it’s ritual. A celebration of life’s finest pleasures, thoughtfully prepared and joyfully shared.

The Cuisine & Culture: A Feast for the Senses

From flaky, buttery croissants to rustic coq au vin, French cuisine is rooted in tradition, technique, and pride. Meals are never rushed—they’re savoured. Often unfolding over multiple courses, they are accompanied by conversation, wine, and the quiet pleasure of shared company.

Presentation is as essential as taste. The French believe that how food looks is part of the experience. Underlying it all is the idea of terroir—the belief that geography, climate, and tradition deeply influence ingredients and flavour. A wheel of Camembert from Normandy, a glass of Burgundy wine, or truffles from the Périgord are more than delicacies; they are expressions of regional identity and local pride.

Cafés are more than just coffee shops—they’re cultural institutions. Places where friends gather, ideas are exchanged, and people watch the world go by. Markets are weekly rituals, family meals are sacred, and everywhere there is a quiet reverence for good food, good company, and good conversation.

Culture: Slow Living and Sophistication

French culture embraces quality over quantity—in food, art, fashion, and lifestyle. Elegance here is understated, found in simplicity, craftsmanship, and balance. Meals aren’t just about eating—they’re about connecting. Art and literature are woven into daily life. People linger in cafés, stroll through museums, and engage in spirited debate. Life moves at a more intentional pace.

The People: Proud, Passionate, and Diverse

The French are known for their pride in heritage and unwavering commitment to excellence. Whether it’s a baker rising before dawn to perfect their croissants or a sommelier who knows the soil of every vineyard, there’s a deep respect for mastery and tradition.

Hospitality in France is genuine, if understated. When invited into a French home, guests are treated to the very best, not just in food, but in warmth and welcome.

Final Thoughts

To know France is to taste it. To walk its streets, speak with its people, and share in its meals is to understand a way of life that values beauty, care, and connection. Whether you’re sipping wine in Bordeaux or exploring the lavender fields of Provence, France invites you to slow down—and savour.


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